1954 Monza program, many thanks to Tris and her Dad, Newt, for letting me borrow this to share with you

READ MORE - 1954 Monza program, many thanks to Tris and her Dad, Newt, for letting me borrow this to share with you

1954 Monza program, many thanks to Tris and her Dad, Newt, for letting me borrow this to share with you

READ MORE - 1954 Monza program, many thanks to Tris and her Dad, Newt, for letting me borrow this to share with you

The car on a podium near a casino — what is it?

All activity of a casino submits to standard laws of business. Thus the integral condition of successful long-term functioning of a casino is high degree of integration of technologies of management.

The Purpose №1 — the Hazardous Client

First of all, it's a complex of the actions undertaken by a casino for deduction and expansion of the client base at the expense of formation and maintenance of high level of satisfaction of the players. Is obvious, that for successful development in the conditions of competitive struggle each casino should introduce effective business strategy in this area.

The set of functions of modern control systems of a casino is rather extensive. Internal processes of work of a casino personify the progressive ideas of electronic control by business, simultaneously combining universality, functionality, reliability and safety, both for players, as and for the casino.

Live Marketing of the Car Dealers

The prize-winning car is, perhaps, the most powerful stimulus for players. The lucky car, luxury prestigious model, sparkling in all magnificence on a podium near a casino, is capable to entice not only skilled hunters behind good luck, but also many usual visitors who often for the first time have appeared in a gambling institution.

Usual practice is when the car is given by the automobile dealer on the conditions defined for a casino. Often, for the right to expose the car on a podium near a casino, the automobile dealer should pay considerable money, to 10% from car cost.

Thus, the dealer, giving the car as a prize, saves on advertising the solid budget sometimes equivalent to car cost. For a casino it no more than essential possibility to involve new clients. The automobile lottery in each casino is carried out by the internal rules, it's a lottery in which all players having lottery tickets take part. Thus the system of distribution of tickets is interesting enough and aimed first of all at encouragement of "valuable" players.

Lottery tickets can hand over as a consolation for loss, or as an additional prize for a prize. Also in large and popular casinos similar tickets can simply hand over to new happy clients.

Car Chase — Casino Royale

READ MORE - The car on a podium near a casino — what is it?

EBONY Jan 1960

Preview of 1960 Swim Suits - A Southerner Looks at Predjudice, Talullah Bankhead - How Negroes Live in Russia.

"My beer is Rheingold..." says Cab Calloway - Tune in Jackie Robinson on Radio.

Jessie Owens for White Owl Cigars, "It's the tobacco inside that counts, says Jesse." - Only ten cents.

"My beer is Rheingold..." says Louis Armstrong - The Jackie Robinson Show, See your newspaper radio log for time and and stations.

Dodge DART: Selling like hotcakes... and no wonder! - America's 1st Fine Economy Car.

LINK: Lots of cool stuff at vieilles_annonces' photostream on Flickr

READ MORE - EBONY Jan 1960

EBONY Jan 1960

Preview of 1960 Swim Suits - A Southerner Looks at Predjudice, Talullah Bankhead - How Negroes Live in Russia.

"My beer is Rheingold..." says Cab Calloway - Tune in Jackie Robinson on Radio.

Jessie Owens for White Owl Cigars, "It's the tobacco inside that counts, says Jesse." - Only ten cents.

"My beer is Rheingold..." says Louis Armstrong - The Jackie Robinson Show, See your newspaper radio log for time and and stations.

Dodge DART: Selling like hotcakes... and no wonder! - America's 1st Fine Economy Car.

LINK: Lots of cool stuff at vieilles_annonces' photostream on Flickr

READ MORE - EBONY Jan 1960

EBONY July 1960

Claudinette Fouchard, Beauty Who Doesn't Want to be Queen - The Problems of Second Wives.

"My beer is Rheingold..." says Dorothy Dandridge - Tune in Jackie Robinson on Radio.

Hank Aaron - This real pro smokes Camel, a real cigarette. "Can't beat 'em for flavor," Hank says, "and Camels sure are mild."

What every young girl should know is this, "Boys like girls who make Seven-Up Floats".

Dodge DART: So much fun for so little money! - America's 1st Fine Economy Car.

LINK: Lots of cool stuff at vieilles_annonces' photostream on Flickr

READ MORE - EBONY July 1960

EBONY July 1960

Claudinette Fouchard, Beauty Who Doesn't Want to be Queen - The Problems of Second Wives.

"My beer is Rheingold..." says Dorothy Dandridge - Tune in Jackie Robinson on Radio.

Hank Aaron - This real pro smokes Camel, a real cigarette. "Can't beat 'em for flavor," Hank says, "and Camels sure are mild."

What every young girl should know is this, "Boys like girls who make Seven-Up Floats".

Dodge DART: So much fun for so little money! - America's 1st Fine Economy Car.

LINK: Lots of cool stuff at vieilles_annonces' photostream on Flickr

READ MORE - EBONY July 1960

Signs of LIFE

Mobil Gas station, named "The Happy Landing" featuring a converted commercial passenger plane with Mobil flying red horse logo on its wing, used both as an office and a promotional gimmick to lure customers - Los Angeles 1936 - LIFE Photographer: Alfred Eisenstaedt.

Neon sign and spotlights being used for grand opening of a Jim Dandy Supermarket - December 1945 - LIFE Photographer: Walter Sanders.

A 19 foot chair being used as an advertising stunt in Washington, DC - October 1958 - LIFE Photographer: Ed Clark.

Night exterior of Eavey supermarket - Ft Wayne, Indiana - September 1957 - LIFE Photographer: Francis Miller.

A sign advertising the farm district in Dell City, Texas - October 1960 - LIFE Photographer: Joseph Scherschel.

LINK: LIFE Magazine Photo Archives

READ MORE - Signs of LIFE

Signs of LIFE

Mobil Gas station, named "The Happy Landing" featuring a converted commercial passenger plane with Mobil flying red horse logo on its wing, used both as an office and a promotional gimmick to lure customers - Los Angeles 1936 - LIFE Photographer: Alfred Eisenstaedt.

Neon sign and spotlights being used for grand opening of a Jim Dandy Supermarket - December 1945 - LIFE Photographer: Walter Sanders.

A 19 foot chair being used as an advertising stunt in Washington, DC - October 1958 - LIFE Photographer: Ed Clark.

Night exterior of Eavey supermarket - Ft Wayne, Indiana - September 1957 - LIFE Photographer: Francis Miller.

A sign advertising the farm district in Dell City, Texas - October 1960 - LIFE Photographer: Joseph Scherschel.

LINK: LIFE Magazine Photo Archives

READ MORE - Signs of LIFE

advertising

A fiat punto display image for Ventura veículos trough Sic advertise agency

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